Jason De Quadros

 I recently found out my 1st ever Marketing client passed away in May of 2020 . He was my 1st client while I was still doing my Marketing Undergraduate studies at UBC & Capilano University - in 2000 . Clearly a lot happened in 22 years . In 2000, he signed up with me on a 3 month contract . He had owned a construction company in North Vancouver . He wanted to expand his business - so he hired me to create a Strategic Marketing Plan - as well as to edit his existing Business Plan . The Marketing Fundamentals I focussed on were: a) Product b) Price c) Promotion d) Place e) People f) Process g) Physical Evidence I will share some of that Strategic Marketing Plan in a later blog post . RIP Dylan

  The Omicron Variant destroyed Christmas 2021 - much like the Delta Variant wrecked Summer 2020 The Omicron Variant is more transmissible - but less virulent than the Delta Variant We need to embrace Non Pharmaceutical Interventions - or NPIs NPIs include: rapid COVID-19 testing / wearing iso masks / staying home during major outbreaks / etc Once these NPIs are followed - we move on from a state of acute emergency to a state of transition to endemicity Endemicity means that immunity and infections will have reached a steady state Not enough people will be immune to deny the virus a host Not enough people will be vulnerable to spark widespread outbreaks Endemicity isn’t a promise of safety. - rather it’s a guarantee of having to be on guard all the time We can’t eradicate SARS-CoV-2, the virus behind Covid, because it has other hiding places in the world As long as another host for Covid exists, there is no hope of being safe from it forever Covid-19 herd immunit...

Of course there are no solutions in sight with regards to the Global Shipping Crisis - especially over the Christmas & New Year's Day holidays . The Global Shipping Crisis will continue well into 2022 Ships jam-packed with containers are stuck at ports Factories have had to limit production - in spite of increased online orders There are approximately 25 million containers on 5500 container ships worldwide Sadly the COVID-19 Pandemic (March 2020) led to lockdowns & inconsistent supply & demand - which have thrown global supply chains and transportation networks out of whack There is also a shortage of shipping & transportation industry workers The shipping crisis hit a benchmark moment when the Ever Given became stuck in the Suez Canal in March 2021 This blocked approximately 400 container ships for 1 week - and led to approximately $10B USD in tree losses Constant pressure to load and unload goods at shipping terminals has lead to hoarding of shipped goods Interest...